Itracks launches testing tool
Canadian MR data collection firm Itracks has launched iMarkIt, a tool that enables survey participants to mark up video, web sites, images and text; allowing researchers to show their clients key findings containing visuals created by the respondents themselves.

The firm says that its new tool is perfect for concept and advertising testing, web site testing and feedback, copy testing and logo development.

‘iMarkIt integrates with the firm’s online focus group and bulletin board facilities, as well as with its online surveys. Stimuli are displayed and respondents can drag and drop elements and text boxes on top of the image. They can also demonstrate their preferences by adding smiley or frowning face icons, or by using arrows to point to specific areas of interest. Throughout the process, respondents have the facility to add text to explain their rationale. 

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